ROM UK
DESIGN & PRINTCLient
- Energy Costs Managed
Services
- Design
- Production
- Installation
Deliverables
- Wall graphics
- Large format printing
- Banners
- Branded giveaways
Other
- Social graphics
Project Info
Challenge
ROM (A dutch company selling machinery for sewerage cleaning with a big European profile) recently entered the UK market and set up a base in North East England. Their new premises would act as offices and also a showroom, and they needed to brand their new premises, inside & out, along with the production of branded promo giveaways to help raise their profile. Being an existing company, ROM (Europe) had comprehensive brand guidelines in place, which had to be followed very closely by ROM UK. They needed a creative agency who understood brand, who could design the various items they needed in accordance with brand guidleines and who coudl also produec and intall the various printed items. In short they needed an agency who could carry out the full end-to-end process. Step forward Reactive….
SOLUTION
Firstly we famiarised ourselves with the ROM brand and held various meeetings with the different levels of marketing both in the UK & Netherlands. After visiting the ROM UK premises we then proposed a variety of creative ideas for the space, which where mocked up and then sent to ROM HQ for brand approval. Reactives expertise in branding meant there were no issues at all and it was an efficient process. We then dealt with the production (and installation where applicable) of things like internal wall graphics, external signage, wall boards, vehicle graphics, large warehouse wall banners and also things like branded giveaway goodies. All in all it helped ROM UK with the beginnings of developing a foothold in the UK market in a really short timeframe.
