REDROSE NUTRACEUTICAL MANUFACTURER

Exhibition materials

CLient

  • Redrose Nutraceutical

Services

  • Design
  • Print
  • Web
  • Social

Deliverables

  • Expo stands
  • Brochures
  • Packaging
  • Giveaway bags

Other

  • Website landing page
  • Social media graphics

Project Info

Challenge

 

Redrose Nutraceutical are a long-standing client of ours who manufacture supplments and we originally helped them with their brand creation and visual identity a few years previoulsy.

Due to Covid-19, they hadn’t exhibited at the White Label World Expo in London for over 2 years. For their 2022 appearance they again needed a whole host of items producing in print & digital format to raise their profile before, during & after the event, all of which needed a unified, consistent, impactful and refreshed identity. Items needed included expo stands (large & small), brochures, adverts, giveaway bags & branded product samples, dedicated website landing page, email and also a social media campaign & associated graphics, all of which had the aim of getting footfall to their stand.

SOLUTION

 

We initially gave the Redrose visual identity a refresh with the diagonal aesthetic brought in which would be applied to all items at the Expo to give an impactful, yet consistent & familiar identity.

On the print side we designed & produced 2 large format exhibition stands (with generic messaging to be used at future events in various spaces) as well as supporting pull-up banners with messaging unique to the Expo.  We created a 12 page brochure to replace their existing tri-fold as there was a lot more we could promote about the company to drive interest (which included all copy, photography & design).

The giveaway bags contained branded sample supplement products that Redrose manufacture as well as branded note-pads and pens (functional, cost-effective and useable giveaways rather than gimmicks).

On the digital side this refreshed identity was also applied to a suite of social media graphics to utlise in the build up and at the event to drive footfall. A web landing page was also created to promote booking meetings at the stand and finally a html email campign was deployed to a segmented part of their contact datbase (those who previously registered an interest in Redrose from previous events).

We are happy to say the marketing collateral we produced helped Redrose in gaining significant new customers at the Expo.

KEY RESULTS

SUITE OF MARKETING COLLATERAL IN PRINT & ONLINE

BIGGER INCREASE IN ENQUIRIES AT THE EVENT

Happy client

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“Everything about the exhibition was perfect and you provided us with everything we needed and more. The work you all done was amazing and the stand looked exceptional and really did stand out.

Also all of the marketing collateral was really well received and will definitely help with visitors remembering about who we are and what we do. We are working through the numerous enquiries we received and I have no doubt we will definitely win some new business on the back of the show.

We could not be more grateful for everything you have done and hopefully will do for many years to come as in our industry standing still is never an option.“

David Goodings, Managing Director
Redrose Nutraceutical Manufacturer