POPPY'S PACK
BRAND, WEB & PRINTCLient
- Poppy’s Pack
Services
- Brand development
- Web
Deliverables
- Brand Identity
- Web site
- Flyers
- Pull-up banners
Other
- Vehicle graphics
- Clothing printing
- Social graphics
Project Info
Challenge
At Reactive, we take pride in working with clients of all sizes—from innovative start-ups to established national brands. Poppy’s Pack was an exciting start-up offering both everyday dog walking services and a unique, premium offering: dog wedding chaperoning.
Their challenge was to develop a brand, website, and marketing materials that could effectively represent these two distinct services, in a cost-effective way.
The solution needed to be flexible, allowing them to tailor their messaging and visual identity depending on the specific audience and marketing channel.
SOLUTION
Reactive was well-positioned to support all of Poppy’s Pack’s marketing needs across brand development, web design, and print materials.
We created a versatile brand identity that effectively represented both the premium wedding chaperone service and the more casual dog walking offering. Careful consideration was given to the color palette, typography, iconography, and photography to ensure the brand felt cohesive yet adaptable for each service.
For the website, we took a clean and straightforward approach to clearly communicate the core messages while maintaining a high-end, professional aesthetic.
Printed flyers were designed with a dual-sided layout, showcasing each service with its own distinctive visual style, yet maintaining a complementary overall look.
We also developed banners specifically tailored for the wedding fair market, focusing exclusively on the wedding chaperone service to appeal directly to that audience.
To complete the project, we designed vehicle and uniform graphics that upheld the same level of brand consistency and professionalism—crucial elements for engaging the target market effectively.
