OAK MEADOWS

SOCIAL

CLient

  • OAK MEADOWS

Services

  • Social graphics
  • Brand development

Deliverables

  • Static & animated social graphics

 

Other

  • Copywriting

Project Info

Challenge

 

We had worked on many projects for Oak Meadows before these social campaigns, including the web-site, brochures, signage and all sorts of other items for this modern housing development in Middleton St George.

Social media marketing was identified as a useful part of the marketing mix to raise awareness and drive enquiries and house sales. Oak Meadows needed a social plan and social collateral to be created that would both engage the target audience and be consistent with the whole Oak Meadows brand identity, whilst having a similar look & feel amongst all social graphics – without being too “samey” post to post.

SOLUTION

 

Because Reactive Design are able to work expertly in online & print channels, whilst already having a thorough understanding of the Oak Meadows brand and goals – we were perfectly placed to deliver this work.

We initially worked with the Sales team to create an effective social marketing  plan, that had the optimum social post frequency, which would tie in nicely too with the weekly email campaigns (which Reactive also designed & built). As part of the social plan – 1 post a week would be boosted to reach a wider target audience.

In terms of social themes, it was decided there would be a mix, featuring specific house type posts, generic development posts, seasonal topics were relevant, and also focussing on key USP’s of the housing development. Furthermore there would be a mix of static & animated posts.

The social posting plan ran over many months – and we would try different approaches, constanty monitor the posts with the most engagement and refine things going forward to always ensure the most optimum campaigns where running.

Social campaigns where proven to drive spikes in web traffic and ultimately enquiries and house sales, so they proved very effective and gad a great return on investment for the client.

A small selection of the social graphics are featured below.

 

KEY RESULTS

ENGAGING 'ON-BRAND' VISUALS

SPIKE IN ENQUIRIES & SALES

Happy client

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“We are delighted with the new brand and website, it goes above and beyond what we thought possible. We are sure it shows our company in a better light and will drive enquiries ”

Franc Comparetto, SECON