LOADS OF STONE
BrandingCLient
- Loads of Stone
Services
- Branding
Deliverables
- Business naming
- Visual identity
- Brand Guidlines
Other
- Ecomms website
- Stationary
- Packaging
- Social Graphics
Project Info
Challenge
This client already had a successful business selling decorative aggregates and building materials on a wholesale B2B basis – but wanted a new facet of the business to sell decorative aggregates direct to the consumer market and a needed a brand that would stand out in the competitive decorative aggregate market place.
They wanted one agency to work with on everything across brand, online & print and approached Reactive due to the nature of us offering all services under one roof. The project required coming up with the name of the new business and a distinctive brand identity,as well as then producing an ecommerce website, product photography of all their gravels & building materials and a whole host of branded printed materials. Reactive where this the perfect agency to work with.
SOLUTION
Reactive had the perfect range of in-house expertise to develop the new business identity and then roll this out across online and print formats.
The initial task involved extensive industry market research, understanding what works, what doesn’t and allowed us to produce a brand identity which was quite distinctive from competitors and stand out in the market place.
The identity works very well in all applications, and the brand guidelines document enabled the client to also produce their own on-brand marketing colateral which remained consistent with everything else to give a coheisive brand identity.
