Lane Systems

PRINT, SOCIAL, INFOGRAPHICS

CLient

Lane Systems

Services

Design
Copywriting
Print

Deliverables

6pp Brochure
Matt-laminated

Other

Social media graphics
Infographics

Project Info

Challenge

Lane Systems had some existing marketing materials consisting of a Pocket Folder with various inserts to promote their services, which where too content heavy and design wise looked tired and dated. They needed a solution which would be more engaging, get across in a quicker way their range of services and benefits, whilst also ideally saving costs,

SOLUTION

Reactive worked with the client to really condense their existing literatute and service offering into a more distilled and focussed manner. We proposed a 6 page tri-fold A4 brochure, printed on heavy-weight stock with a matt lamination for durability. The key difference was the design approach that we created, which used an ‘info-graphic’ style to get across key benefits, services and positive stats along with client testimonials in an immediate and graphic way to show how good their service offering really was compared to their competitors. This solution proved very effective with great results, with many reprints of this brochure required due to it’s success.

The graphics from the brochure where also further developed and utilised in various social media campaigns and as infographics for other digital marketing uses , allowing the client to get further ‘bang’ from their ‘buck’!