JET AIRE SERVICESBRANDING, PRINT & WEB
- Jet Aire Services
- Web development
- Exhibition support
- HTML Email
Jet Aire Services, industry experts in sewerage solutions in Northrn England, approached Reactive with a need to refresh their brand identity to get some brand consistency in place and significantly ramp up their marketing activity in print & online. Their website was in need of a refresh and the client needed it to perform better in terms of hits and enquiries. There where a number of needs across the print & online channels and Jet Aire needed an agency that could form a one-stop-shop for all their marketing needs.
As branding specialists, Reactive first refreshed the Jet Aire logo whilst retaining a familiar look to not alienate existing customers and keep the singage on their large fleet of vehicles still looking relevant. We then implemented some visual brand guidelines to ensure everything would then be consistently produced in a modern way.
A suite of brochures and flyers that promoted specific services was launched immediately, and produced in print and also digitally to form email campaigns. Various exhibition support materials were produced, which included expo stands, brochures, flyers and adverts. In the midst of the brand refresh, Jet Aire moved premises and aquired other businesses (and their premises) and our expertise in large format external & internal signage design & production came in helpful for the client. Finally on the web-front, we inherited an existing site, gave it a minor fresh on the visual side, and optimised the content and utlised various other SEO techniques to dramatically increase visitor numbers and enquiries. Our work with Jet Aire continues and one of the big reasons why is the variety of services we can offer in-house at Reactive Design.
JET AIRE SERVICES
As part of the brand refresh, we produced a visual guidelines document to show how the identity should be used to ensure a consistent message across print & online. This was then rolled out across:
• Email Signatures
• Printed brochures
• Exhibition materials
• Email campaigns
• Office signage (internal & external)
• Social media
BRAND APPLICATION EXAMPLES
IMPROVED BRAND CONSISTENCY THAT IS MORE EFFECTIVE
INCREASED WEB TRAFFIC & ENQUIRIES
“Reactive Design have gone and above beyond to ensure they have an in depth understanding of our business, and their input and ideas throughout the marketing planning stages ensures the end result is always positive. The team at RD quickly transformed our website which resulted in a rapid increase in inbound enquiries, as well as producing a full range of high quality marketing collateral including print and digital; which has proved to be a key tool for our sales teams. Regardless of the job spec, the service is second to none and the turnaround time is fantastic. I would have no hesitation in recommending Reactive Design for any company’s web/print/design requirements.“
Sales & Marketing Manager, Jet Aire Services