JDM EARTH
Branding, Website Design, PrintCLient
- JDM Earth
Services
- Brand
- Website
Deliverables
- Brand development
- Website design & build
- Expo Stand Design
- Brochures & leaflets
- Email campaign set-up
Other
- Powerpoint Templates
- Proposal templates
- SEO Advice
Project Info
Challenge
JDM Earth install Solar PV, Battery Storage and EV Charging in both the Residential & Commercial sectors.
They approached Reactive with a need to develop a wide range of marketing materials in print & online, with a coherent brand identity (which was currently lacking in their marketing). Furthermore they had issues with their existing website, which meant all they had was a holding page.
With an impending Trade Expo show, JDM Earth needed to move fast and get a multi-tude of projects completed in print & digitally effectively and efficiently.
SOLUTION
Due to Reactives expertise in print & online – we could help JDM Earth with all their project needs, which enabled a very efficient and cost-effective service.
The first task was to refine their brand identity, help clarify their offering & USP’s and produce visual guidelines to ensure consistent application moving forward.
A key part of all comms, illustrated best with the website, was ensuring clarity of their 3 main service offerings, and making clear distinctions between residential & commercial offerings for very different target audiences.
Once we helped define key messaging and the brand identity. We then efficiently rollled out marketing materials in a variety of channels, including the website, printed items, exhibtion stands, email templates, powerpoint templates and a variety of other branded items and templates to ensure consistency across everything the business needed to utilise.
The client was very satisfied with Reactive’s professionalism and high quality output during a critical time for JDM Earth.
JDM EARTH WEBSITE
The JDM Earth website has a clear and distinctive brand identity to help differentiate them in a competive marklet place.
The 3 main JDM Earth key services (Solar PV, Battery Storage & EV Charging) are made to stand out in a very clear, obvious and distinctive way – which are further split into Residential & Commercial sectors to tap into both markets and not exclude one at the expense of the other).
Content wise, benefits and differentiators along with USP’s are constantly emphasised to make it clear why a customer should choose JDM Earth.
With clear Calls to Action and a lot of information a customer would need before making a decision, along with a clear pricing structure – it meant enquiries that dropped in were well qualified, which made it easier to convert into sales.
