HOLGATE INSURANCE
WEB & BRANDCLient
- Holgate Insurance
Services
- Brand development
- Web
Deliverables
- Brand Identity
- Logo
- Web site
Other
- Social graphics
Old Holgate Insurance Logo
New Holgate Insurance Logo
Project Info
Challenge
Holgate Insurance approached Reactive seeking a comprehensive brand refresh and a high-performing website to replace their outdated website.
Their previous logo looked basic and lacked distinctiveness, modernity and quality. Similarly, their existing website was outdated, difficult to navigate, and ineffective in driving user engagement.
The client aimed to elevate their online presence significantly and, having seen Reactive’s success in transforming other brands, entrusted us to deliver a similar transformation.
SOLUTION
After gaining a thorough understanding of the client’s background, objectives, and aspirations, we began developing concepts for a refreshed brand identity—one that honoured their legacy while appealing to both existing and new customers.
The new logo was designed to be clean, modern, and distinctive. It retained the brand’s original blue colour palette, updated with fresher, more vibrant tones to reflect a contemporary feel.
For the website, we refined the content to clearly communicate the advantages of choosing Holgate Insurance, aiming to build trust and highlight the company’s strengths to potential clients.
The site’s layout was carefully crafted to be visually engaging, scannable, easy to navigate, and fully responsive across all devices. Unlike the previous version, the new website is fully optimised for mobile and tablet use, ensuring a seamless user experience.
The result is a revitalised online presence that not only enhances Holbgate Insurances image but also significantly improves lead conversion. The client was highly satisfied with the final outcome.
Out with the old
See below for the old Holgate website & Branding
A SUBSTANTIAL WEBSITE TRANSFORMATION
A comparison between the original and the newly launched Holgate Insurance website highlights a substantial transformation in both content delivery and visual impact. The redesigned website is significantly more engaging, not only in terms of aesthetics but also in how effectively it communicates key messages to the user.
One of the most noticeable improvements lies in the structure and hierarchy of the content. By strategically breaking the pages into clearly defined sections and visual groupings, the layout guides the user’s eye smoothly across the screen. This thoughtful design approach draws attention to the most important areas—such as the core benefits of Holgate’s insurance services—ensuring that visitors quickly grasp what sets the company apart.
Furthermore, the improved layout and user journey make it far easier for potential clients to navigate the site, absorb essential information, and take action. Whether browsing on desktop, tablet, or mobile, the experience remains seamless and intuitive.
This transformation clearly demonstrates the value of our web design expertise at Reactive Design. The new website not only reflects a modern, professional brand image but also plays a critical role in converting visitors into clients. It’s a strong example of how good design and strategic thinking can elevate a business’s digital presence.
IN WITH THE NEW
See below for the new Holgate website & Branding
