Hartlepool Council

DESIGN & PRINT

CLient

  • Hartlepool Borough Council 

Services

  • Brochure design
  • Branding
  • Print

Deliverables

  • 28 page brochure

Other

  • Supplementary style guide

Project Info

Challenge

 

Hartlepool Borough Council approached us with a need to produce their 28 page Workforce Development Brochure with a completely new look & feel to their usual stuff. Their biggest challenge was that much of their existing literature and promotional items had the same tired look, using the same dark green & blue. They wanted to diversify their visual identity into something more vibrant & appealing as well as introduce a secondary headline font.

SOLUTION

 

We gained  a clear understanding of the clients need to tinker with their rigid brand identity and why, and also what they where trying to achieve with a more vibrant brand.

We then set-about producing some sample visual concepts and page layouts to meet their brief and in working with the client we evolved a new and fresher look & feel. This was then rolled out throughout this particular brochure, but also set the standard and tone for a looser brand identity which introduced a secondary colour palette and dynamic curve graphics. The project represented a key visual change for the council which continues to this day and coupled with our extensive print expertise and cost-effective print buying – it was an excellent value project for the council.

KEY RESULTS

Evolution of council visual identity

highly cost-effective key project for the client

Happy client