FPE SEALS

BRANDING

CLient

FPE Seals

Services

Branding
Brand Guidleines
Application

Deliverables

Brand Identity
10+ Pages

Project Info

Challenge

FPE Seals is a worldwide distributor and manufacturer of polymeric seals and hydraulic cylinder parts for all engineered applications.

They where in need of a complete brand overhaul as their old identity was dated and wasn’t being consistently applied throughtout all aspects of the business, both internally and externally in their marketing activity.

SOLUTION

Following indepth research we created a brand identity which maintained a similar colour pallete to the outgoing version to maintain visual continuity and brand familiarity. For the logo we also created a bespoke font style and graphic elements that reflected the shape of many of FPE Seals products. Creating a detailed set of brand guidelines ensured the new branding would be used in the correct manner in all forms of market across all channels and applications.