FPE Seals

BRAND GUIDELINES

CLient

  • FPE Seals

Services

  • Design
  • Print
  • Social
  • Web

Deliverables

  • Brand refresh
  • Comprehensive set of Brand Guidleines

Other

  • Styling application concepts for brochures, social graphics, email campaigns and website

Project Info

Challenge

 

FPE Seals are a long standing client of Reactive’s and they wanted to refresh their brand identity and logo, to make it more suitable for use in the digital realm, and make their identity more distinctive and appealing to their target audience. Also they had grown their in-house marketing team, who were producing in-house social graphics and emails, however these were poor quality and were losing their brand identity, becoming disjointed from other markeitng items. So FPE Seals needed a comprehensive set of brand guidleines that everyone could work from.

SOLUTION

 

We refreshed the FPE Seals logo, but not in a radical fashion so that extensive factory & vehicle signage didn’t look out of date or immediately need redoing. The new brand guidelines included an enhanced colour pallete, new fonts, photography style and design style which would be very distinctive to FPE Seals. Furthermore, included in the Brand Guidelines were example applications of the new brand identity in items such as brochures, social graphics, and email campaigns. For the social graphics in particular, we set up multiple editable templates within the easy to use Canva application, which meant that FPE Seals in-house marketing team could produce their own social graphics – which would be on-brand and have a professional look. Likewise we did the same for email templates within Mailchimp. The new brand identity was made to wok well in print and online and the FPE Seals website was also refreshed to bring everything in line under a new and more impactful brand identity, which meant it was more recogniseable in the market place and attarcted more customers.

KEY RESULTS

COMPREHENSIVE BRAND GUIDELINES

INCREASE IN ENQUIRIES

Happy client

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““Reactive Design are a friendly and professional team and an absolute pleasure to work with.  Having worked with them for many years, they have delivered for FPE Seals on everything from branding, design, print and digital assets and have been our ‘go to’ design agency.  All work is approached with enthusiasm and creativity, and they can be 100% relied upon to meet timescales, within an agreed budget.””

VICTORIA CORNFIELD, MARKETING MANAGER, FPE SEALS

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