ACADPRINT, EXHIBITION SIGNAGE
- Print management
- Exhibition pull up stands
ACAD needed a new brochure & pull-up stand for an event to promote their NVQ programme. Their existing brochure had quite a bit of text content in and was not very visually engaging to appeal to a younger audience who would be intertested in an NVQ programme.
Reactive worked with the client to distill the brochure content down into it’s key messaging. This meant it would be more manageable & inviting to read, as well as reducing the page count down from their previous brochure, thus savings design & print costs, whilst also being more engaging. The design style is quite dynamic to appeal to a younger audience and we proposed a landscape format, which could also work better digitally (on screen), meaning it was very email friendly also. The 4pp brochure was printed on 350gsm silk with a matt laminate throughout to make it more durable and have a better quality feel. The visual style of the brochures was replicated in the pull-up banners to produce a complimentary set of marketing materials for the event.
cost-savings with greater audience engagement