The usefulness of Canva social media templates, but why brand consistency matters

Canva often gets a bad rap among professional designers, (it’s almost a swear word!) and it has certainly opened up design tools to a lot of people without any design training – in turn allowing them to create and publish graphics – eg. Social media graphics, that range in quality.

At Reactive, we see it as an opportunity – Canva lets non-designers create and publish social media graphics quickly. However we’ve noticed this can harm brand consistency and professionalism over time.

That’s where we come in. We have helped clients create on-brand, high-quality, editable Canva templates, so they can then easily produce consistent, top-notch social media graphics that deliver the right results.

WHY USING A PROFESSIONAL DESIGNER TO SET UP TEMPLATES IS IMPORTANT

Brand consistency plays a critical role in ensuring your Canva templates look professional and align with your overall brand identity.

Canva is a useful tool for non-designers to create social media graphics themselves – as it means you can create graphics quickly in a more cost-effective way.

However, to ensure a consistent and professional look for all you social media templates that is on brand – it really is worth hiring a professional designer to set them up for you. If you share poorly designed, inconsistent social media graphics – it can harm your brand and convey an unprofessional business image.

When every element in your social media graphics, such as fonts, colors, logo placements, and design styles, is consistent, it establishes a unified and polished presence that resonates with your audience. Templates that adhere to these principles communicate reliability and attention to detail, essential qualities for building trust and recognition with customers.

When your brand’s visual identity is reflected consistently across editable templates, it helps maintain a seamless experience across all platforms, from social media to print marketing materials. Helping potential customers recognise your brand in all touch points.

While Canva offers a user-friendly platform for creating templates, using an experienced designer to set them up for you can save time and enhance the overall quality. A designer can ensure that all elements of your templates are aligned with your brand guidelines, making them not only visually appealing but functional as well. They can optimize templates for different uses, ensuring they maintain their aesthetic across various formats, from social media posts to brochures or email newsletters.

A professional designer brings a wealth of experience and expertise in layout, typography, and color theory that may not be immediately obvious to someone without design experience, which ultimately elevates the quality of your templates.

Furthermore, when you invest in a designer to set up your editable templates, you’re creating a strong foundation that allows you to maintain consistency even as your team members or collaborators use them. A designer can build templates that are easy to edit without compromising the brand’s integrity, meaning you don’t have to worry about accidental misalignment or unprofessional-looking outputs. This hands-off approach gives you peace of mind, knowing that the templates will always be on-brand, while allowing you the flexibility to update content and design elements as your needs evolve.

Samples of our Canva Social Media Templates:

(However if you want us to create Social Graphics from start to finish so you don’t need to get involved we can of course do that too!)

Canva Social Templates

Client: Energy Costs Managed

This editable Canva template we created for Energy Costs Managed was also animated. The look and animation helps it really ‘pop’ in the social news feed. Despite no prior knowledge of Canva – it’s also very easy for the client to now edit and export as a video – which they do every week to show cost savings to attact new customers